Media studies - exhibition

Media studies - exhibition

What happened in the summer of 2007?

• Cinema attendance rose to its highest point in 40 years

What do exhibitors need and what are the problems facing them in the 21st century?

• what they is
• The problems they are currently facing is piracy and how to deal with the wide distribution of pirated films which are causing the industry to take less risks when developing a film.

What has driven the rise in cinema audiences since 1984?

• The opening of multiplexes and the release of good films

location
Why were the older multiplexes out of town? What did they need? Whats happened in recent years?

• Multiplexes were out of town because of the size of them and also because they were very expensive to build
• Multiplexes need a nice viewing experience to do well, this includes a large screen, comfortable seats, good sound and picture quality and also a well thought out placement of seats.
• Multiplexes have been moving back into town centres in recent years.

Curzon Cinemas/City Screen are niche exhibitors - how do they compete against the majors?

• They would show a mix of blockbuster and art-house films.

Audience
Who are an increasing part of the changing audience of cinema goers?

• The Baby Boomer generation

How do film bookers decide what films go where? How far in advance are films booked? When are their decisions reviewed?

• Films are booked 2- 4 weeks ahead.
• The decide what films go where by working out what film would appeal to the local demographic.
• They make their decision via opening weekend stats.

The vue cinema chain spent millions doing research called mosaic profiling. What did they discover?

• The vue discovered by appealing to a certain ethnicity they can fill their cinemas - showing bollywood films in a predominately Asian area may increase the size of your audience.

How do people decide which cinema to go to? Where does brand tend to be in the top ten?

• People decide on which cinema to go to by taking in such questions into consideration; how am I going to get there, what films are showing etc.
•   Brand names tends to come 8th in the top ten.

How do Curzon cinemas attempt to differentiate between themselves and the majors?

• By screening specialised films.

What percentage of audience leaving a cinema did not know the name or brand of that cinema?

• 75 %

Whats going to happen with the arrival of digital projection?

• It will allow cinemas to show live sports and events or show films based on a simultaneous audience vote.
•  Digital 3D will make film going more like an event

How will the digital screen network help niche exhibitors like Curzon reach a wider audience than their typical 25-45 age range?

• It will allow Curzon to store more films and set up viewing easier.

How are cinemas attempting to differentiate themselves from home entertainment?

• Cinemas are attempting to differentiate themselves from home entertainment by making cinemas much more event like.