Broken notes

Broken Notes
On the 27 March we were visited by the producer of the British film Broken. During her visit she answered many questions and gave us a talk on the production of the film, below are some notes taken during the talk.

• Media Ownership
• Originally Collin Firth was attached to the film but firth pulled out which caused an external financier to pull out taking away 2 million dollars.
• BBC film, BFI, Bill Kenwright chairman of Everton funded the film
• The film was originally a book
• To produce the script for the film, the script was constantly re-drafted several times; in the source text there were much more deaths and more characters however, this was edited in the script as they believes it was too "doom" and "gloom".
•  It cost 2.2 million pounds to make
•  When producing a film you can defer fees i.e an actor signs up asks for said amount, you pay him/her half when the film makes money you pay the rest.
• BFI turned down the film 3 times.
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• Cross Media Convergence and Synergy.
• Broken has an OST by BLUR
• The OST was released onto ITUNES
•  The money made from ITUNES doesn't go directly to the producers
• The main actress from the film  Eloise Laurence sung at the premier of the film at cannes film festival. 
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• Technology
• The film was shot on 16-mm which was more expensive however this was done for aesthetic reasons. They used the digital conversion process to distribute the films easier.
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• Proliferation of Hardware and Content
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• Technological Convergence
• The film was promoted via Steven fry's twitter page.
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• Targeting of Local and Global Audiences
• They did market screenings - to work out a potential market for the film.The film performed, well with women in their 30's.
• When played overseas British films can be distributed by the big 6 i.e the full monty was distributed by fox.
• One way of improving the marketability of a film is by entering film festivals and winning awards which generate good word of mouth.
• When an independent film is produced there's an external sales company which create marketing strategies i.e finding film festivals to screen said film.
• It cost 2.2 million pounds to make.
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• Media Consumption and Audience Behavior